Happy Valentine's Day, bloom girls! Valentine's Day has always been a company holiday for us, because one of our core values is having a good HEART! Every year around this time we take a company retreat to Orlando, Florida where we volunteer at the AMAZING Give Kids The World Village. This is the perfect time of year to get away from the cold, review the previous year, set goals for the coming year, and of course spread some love at our favorite charity 😁. We always come back from these retreats feeling so refreshed and ready to tackle the new year, and this year we have some exciting news about our own fresh start!
We are SO excited to announce that we have a NEW LOGO AND WEBSITE! This re-design has been something in the works for months, and some of you may have seen "sneak peeks" in some beta testing of the new site 😉! Either way, today felt like the perfect time to announce the official switch to our NEW LOGO, remind you all what our logo means to us, and explain the evolution of our look as a company!
Check out this fun video unveiling the transformation!
THE EVOLUTION OF BLOOM'S LOOKThis is actually our third logo change since we started this wonderful platform 8 years ago! The last change was very slight, and we've all been craving a more dramatic re-design that better reflects all of the crazy (amazing!) growth and changes we've been experiencing these past few years. While changing the logo is a big decision, we feel this new logo truly encompasses the clean, free flowing look we have been evolving into. You will notice that pretty much ALL of of our new products feature hand lettering, so it made sense for us to have the "bloom" part of the logo reflect this smooth hand-lettered look; like something you would actually be writing in your planner! We have also made a major point of "cleaning up" and simplifying our products' interiors to provide a calm, clean slate for you all to plan your most productive days. We've now simplified our products to feature ONLY two fonts: one cursive, hand-lettered font, and one body font. The body text has stayed the same (Raleway, the "DAILY PLANNERS" part of the logo.) One of the most exciting parts of this re-design is that we have actually CREATED OUR OWN FONT for the new cursive, to better match our logo!
This exciting change will allow us to simplify our font choices and make sure all of our products are clean, consistent and true to the bloom brand!
WHY A DAISY?
The flower we originally chose for our logo is a daisy, and that is one thing that will never change! Daisies are a sign of purity and symbolize new beginnings. Every year is a new opportunity to learn and grow, and to bloom into an even more fabulous version of yourself! While our look may evolve, our mission of inspiring and empowering others to be their best selves will never change!
BEHIND THE SCENES:
We thought it would be fun to share with you all a few different versions we were playing with before deciding on the final logo. While these may look similar to you, but we spent WEEKS analyzing these options, laboring over shapes of "m"s and loops on "o"s! Through LOTS of internal design meetings, LOTS of feedback from friends, family and top customers, we decided together on the final version!
We hope you all love our new logo and look as much as we do! Please be sure to explore our new website layout and let us know your thoughts in the comments! Cheers to continually evolving, improving, refining and BLOOMING in 2018 and beyond! Thank you as always for all of your support! WE LOVE YOU!!!!